Looking for a brand name

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John Giles

If you are looking for a new brand name for a product, service or business it makes sense to do some checks as part of the process.  There is no point coming up with a fantastic name if others are also using it and you are not going to be able to establish a presence in the market for the brand.

As soon as the brand pops into your head – get on the web and starting searching to see how the brand or concept is being used on the web.  Who is using it, in what domain and for what?  Hopefully there is a space to make your own – if not consider another brand.

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