Author: John Giles
Date: May 15, 2009 - 8 am
Category: Advice, Clients, Intellectual Property, Marketing, Media, Start Ups
Date: May 15, 2009 - 8 am
Category: Advice, Clients, Intellectual Property, Marketing, Media, Start Ups
Right so you have found your brand name. When you establish an online brand or presence you want to make sure that it is protected. You want to use it to make money and grow your business. You do not want to go to the effort and expense of building a brand that identifies and distinguishes your goods or services from others, without protecting it and making sure that no-one else can erode its value.
So what should you be doing? Can I register a trade mark? Can my company name be the same as my trade mark? Do I own the copyright?
Trade marks
You might want to consider registering a trade mark with the SA Trade Marks Office. The first thing to do is to
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Tags: brand, brand management, online brand
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